What Pulley does wellA focused equity platform that puts its prices on the page
Pulley is a genuinely good cap table product for founders and finance leaders, and one of the few in its category that publishes real numbers. Startup is $1,200/year with up to 25 stakeholders; Growth is $3,500/year with up to 40 and adds 409A valuations, option exercises, Rule 701, Form 3921, board approvals, and HRIS integrations; Enterprise adds ASC 718 reporting, managed equity administration, and secondary liquidity.
- 409A valuations are done by Pulley’s in-house team, in as few as three to five days, and are included on the Growth plan
- Equity compliance output is real work product: ASC 718 expense reporting, Rule 701, Form 3921, ISO $100k limit splits, and 83(b) tracking
- SOC 2 Type II, audited by Insight Assurance, plus stated GDPR compliance and regular penetration testing
- Token cap tables and distributions for crypto companies, and secondary liquidity through a Nasdaq Private Market partnership
Where teams outgrow the fitEquity is one record; a company keeps several others
Pulley’s compliance surface is equity compliance — the reporting an auditor or the IRS wants about stock-based compensation. That is a deliberate scope, and it is the right one for a cap table platform. It simply does not extend to the corporate filings, board operations, and entity records that live beside ownership.
- Pulley’s compliance pages cover ASC 718, Rule 701, Form 3921, and 83(b) — not state annual reports, business licenses, registered agent work, or beneficial-ownership obligations
- Board approvals in Pulley are scoped to equity actions; agendas, packets, minutes, committees, and non-equity resolutions are handled elsewhere
- Entity formation, charter and operating documents, and the entity’s own record sit outside the product
- Pricing scales on stakeholder count, which is the right meter for equity and an odd one for governance or filings
How EntityEngine approaches itOne record for the entity, the board, and the filings
EntityEngine starts from the entity rather than the ledger. Meetings, committees, packets, minutes, resolutions and voting, decision records, the document vault, e-signature, and the compliance calendar are live today for a paying account. Our equity engine is in private beta and is not enabled for new accounts, so today most teams run EntityEngine beside a cap table platform like Pulley rather than instead of one.
- Board directory, committees with per-committee quorum, meetings with built-in video, packets, and minutes
- Resolutions and voting with decision records that carry a lifecycle lock and full audit history
- State filing deadline tracking, formation records for Delaware and Florida LLCs, and a document vault with e-signature
- EntityMax answers across entities, decisions, documents, and deadlines — one assistant over the whole record